B2B sales in the UK are worth over £188 billion annually, attracting ambitious companies from around the globe - especially North America. But breaking into the UK market isn’t straightforward. Differences in scale, customer behaviour, sales approaches, regulations, and even the media landscape mean success is far from guaranteed - over 40% of new entrants fail within three years.
Crossing the Pond is the go-to podcast for B2B leaders and decision-makers who are planning, or already undertaking, UK expansion. Hosted by Gabrielle Dunbar and Richard Cook, each episode features candid conversations with executives who have made the leap. They share lessons learned, successes won, challenges faced, and practical insights on using earned media to build awareness, credibility, and growth.
Whether you’re navigating your first UK launch or scaling your existing presence, join us for expert advice, real-world stories, and strategies to help your business thrive across the Atlantic.
This podcast is hosted by
Crossing the Pond
B2B sales in the UK are worth over £188 billion annually, attracting ambitious companies from around the globe - especially North America. But breaking into the UK market isn’t straightforward. Differences in scale, customer behaviour, sales approaches, regulations, and even the media landscape mean success is far from guaranteed - over 40% of new entrants fail within three years.
Crossing the Pond is the go-to podcast for B2B leaders and decision-makers who are planning, or already undertaking, UK expansion. Hosted by Gabrielle Dunbar and Richard Cook, each episode features candid conversations with executives who have made the leap. They share lessons learned, successes won, challenges faced, and practical insights on using earned media to build awareness, credibility, and growth.
Whether you’re navigating your first UK launch or scaling your existing presence, join us for expert advice, real-world stories, and strategies to help your business thrive across the Atlantic.
This podcast is hosted by